A new book by J.W. Bouckaert · 2026 · Prometheus Books
Flooding
the Space
How chaos became the most powerful tool in politics.
A field guide to the strategic saturation tactics being used in mass communications and politics, and the patent-pending equation to measure it.
01—The Premise
The flood is the strategy.
For decades, politics had guardrails—editors, producers, networks, shared facts. Digital platforms didn't just disrupt that model; they shattered it. What replaced it is a deliberate, measurable tactic: a high-frequency, emotionally charged onslaught across every channel, so fast and contradictory that verification collapses under the weight.
Flooding the Space traces how contemporary chaos theory is weaponized—from Modi, Putin, Bolsonaro, and Xi to leaders you might least suspect—and introduces the FTSeffect: a patent-pending equation that quantifies saturation across frequency, variance, emotional intensity, and tempo.
This isn't a Donald Trump story. He's a symptom. This is a book about how attention became the most contested asset on Earth. And how to reclaim it.
“Flooding doesn't try to make you believe a lie; it makes you give up on finding the truth.”
“We traded the politics of persuasion for the politics of saturation. In the process, we also changed the definition of winning.”
“We do not need to revolt; we need a renaissance of attention.”
02—Pre-order
Available wherever books are sold.
Hardcover and ebook editions from Prometheus Books / Globe Pequot Publishing Group. Choose your retailer below.
03—Instrument
The FTSeffect Calculator
The patent-pending equation made interactive. Score each of the seven variables (1–10) and weight them (1–10) to model channel-specific dynamics.
Numerator
- V
- Volume
- F
- Frequency
- E
- Emotion
- C
- Contradiction
- A
- Amplification
Denominator
- T
- Time
- R
- Rational Deliberation
Total messages purchased / injected into the ecosystem.
How fast the asset moves. Repetition rate.
Viral charge. NLP sentiment score (0 neutral → 10 extreme).
Ability to confuse the market. Semantic variance.
Algorithmic multiplier. One organic post to 10k views.
Duration of the saturation event.
Institutional friction that slows the spread (circuit breakers).
Saturation Index
Reading
Flood
Saturation underway. Fact-checking lagging.
Raw FTSeffect
940.8
Computation
Numerator (V·F·E·C·A) = 18,816 Denominator (T·R) = 20 FTSeffect = 940.8 Weights enter as exponents: xᵢ^wᵢ
Patent-pending. The equation and Valuation Scorecard are drawn from Flooding the Space. The Saturation Index is a log-normalized projection of the raw FTSeffect for interpretive use.
04—Author
J.W. Bouckaert
J.W. Bouckaert grew up in rural Alberta, Canada, and has spent the bulk of his career across the military, security, and intelligence sectors—work that shaped a practitioner's view of how narratives are weaponized and how institutions respond.
He holds an MBA from the University of Calgary's Haskayne School of Business and is currently exploring pre-doctoral opportunities. He is also the founder of PasskeyBridge, the first Identity Threat and Response as a Service (ITRaaS) that binds carrier, credential, biometric, and physics-grounded signals into a single quantum-secured identity verdict.
His work on what he calls information slop began in 2016 and culminated in Flooding the Space and the patent-pending FTSeffect equation—a framework for measuring saturation, contradiction, and tempo in modern political communication.
He lives with his wife Helena and their two dogs, Maverick and Lucy.
05—Contact
Speaking, press,
and inquiries.
For lectures, panels, podcasts, interviews, or licensing the FTSeffect for research—send a note.